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Saturday, 4 August 2012

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With a song name like “Swimming Pool (Drank),” you might think that Kendrick Lamar’s most recent music video would be in league with French Montana’s “Pop That,” or any number of other pool party videos. But carefree partying isn’t really what’s on Kendrick’s mind this time out, as he talks about struggling with the temptations of alcohol over-indulgence despite how he knows it destroyed the lives of some people around him. The video alternates shots of the rapper partying it up, Jamie Foxx-style in the club, with shots of him contemplating alone in his room, and of course, endless shots of him diving into swimming pools of various sizes, and occasionally just kinda floating in the ether.


Heavy stuff for a hip-hop video, perhaps, but Kendrick Lamar has never been one to soft-pedal. It’ll be interesting to see if song and video can become a hit, despite having such a conflicted message about a subject that 95% of songs in the hip-hop genre are very unequivocally pro. We’re rooting for him.



The post Kendrick Lamar Blames It on the Alcohol in “Swimming Pool (Drank)” Video appeared first on Popdust.


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